Anna
Albaugh
Strategy that performs.
Creative that makes people feel something.
Central Indiana Hospitality Retail Sports + Live events
Built for the spacebetween strategyand story.Built for the space between strategy and story.
I work across growth strategy, creative production, and visual storytelling. My experience spans hospitality, global retail, motorsports, live events, and independent creative work.
I can move from performance data and audience strategy to the production floor, building campaigns, partnerships, content systems, and the visual assets that carry the idea through.
Building the digitalgrowth engine behind 15+hospitality brands.
Building the digitalgrowth engine behind15+ hospitality brands.
As Digital Marketing & Partnerships Lead, I drive multi-channel strategy across email, web, SEO, social, paid media, partnerships, and content. The work connects brand visibility with the guest journey, from discovery and consideration through booking and in-restaurant experience.
From attention to action.
Strategy is connected across the customer journey, then supported by the systems that keep a multi-brand portfolio moving.
Growth + audience
Social strategy, content planning, influencer partnerships, and paid media built to expand reach, increase engagement, and support seasonal demand.
Discovery + conversion
Web content and local search optimization across Google Business Profile, Yelp, and TripAdvisor, strengthening visibility, reviews, and foot traffic across 50+ locations.
Systems + delivery
Project management and standardized workflows that keep campaigns, partnerships, deadlines, deliverables, and KPIs moving across the portfolio.
Performance marketing at global retail scale.
At Lids, I managed a multi-million-dollar paid media portfolio across a large retail footprint and international markets, turning campaign discipline into measurable revenue.
Turning live-event energy intoyear-round audiencemomentum.
For Lucas Oil Indianapolis Raceway Park / NHRA, I connected live coverage with broader campaign systems across social, email, web, print, broadcast, paid media, photography, and video.
Hands-on creative production, built alongside the strategy.
Founded in 2019, AllBall gave me an independent production practice across sports, events, portraiture, video, and motion. It gives me hands-on fluency in the creative process, from concept and direction through capture, edit, motion, and delivery.
